To design for an uncertain future, you need to know who you are and why you exist.
Setting a destination used to be enough. It isn't anymore. In a dynamic world, strategy has to be alive, with a set of intentions strong enough to hold their shape and flexible enough to adapt to the moment.
We help weave strategic clarity into the work organizations do every day, so that each action or decision that is made—no matter the circumstances—is grounded in a clear sense of purpose, context, and possibility.
How we offer strategic clarity:
Defining why your organization exists invites people to feel connected to a greater purpose and offers a clear understanding about how they can contribute to achieving that purpose.
Strategy
Based on current conditions and trends, we work together to build an adaptive strategy that can flex and strengthen over time. Our goal is for everyone to become fluent in the strategic direction, envision how they will contribute to it, and be willing to implement it.
Innovation
By looking closely at how you actually work, we find untapped strengths, missed opportunities, and hidden gaps, then translate these into new ways to add value to your organization.
Readiness
A key part of any strategy is being ready to take on a new direction and the change it brings. We work with people to gauge that readiness, identify obstacles, and define what it will take to move beyond them.
Implementation
A hallmark of our approach is planning for implementation while simultaneously developing strategic clarity. We work with you to map out the actions required—from the ideal to the practical—to enable your strategy and help you make choices about how to go forward.
“Press Pause”
Members of the Crossland Group team are now certified to facilitate the Brené Brown Dare to Lead™ program.
Based on the research of Dr. Brené Brown, this program is an empirically-based courage-building program designed to be led by organizational development professionals.
The most significant finding from Brené’s latest research is that courage is a collection of four skill sets that are teachable, measurable, and observable.
The Dare to Lead™ program focuses on developing these courage-building skills through workshops, trainings, and coaching to help individuals, teams, and organizations move from armored leadership to daring leadership.
WITNESS has changed as an organization—that was the lasting impact of Crossland Group. Instead of a vertical organization working with ten or fifteen partners, we are now a horizontal one, working with the millions of people with access to video recorders. And it has resonated with our funders, as well.
Yvette Alberdingk Thijm
Executive Director, WITNESS
